Search engine optimization (SEO) keywords are words and phrases that are strategically chosen to help improve the visibility and ranking of a website in search engine results. These keywords are used in the content, meta tags, and other elements of a website to signal to search engines what the site is about and what information it contains.

One of the most important things to understand about SEO keywords is that they should be chosen based on relevance and intent. Relevance means that the keywords should be directly related to the content of the website and the products or services it offers. Intent refers to the purpose of the search, such as whether the user is looking to buy a product, find information, or perform some other action.

To choose the right keywords, it’s important to do research and understand what phrases and terms are being used by your target audience. This can be done through tools such as Google Keyword Planner, Ahrefs, SEMrush and more. These tools can provide data on search volume, competition, and other relevant metrics to help you make informed decisions about which keywords to use.

Once you’ve chosen your keywords, it’s important to use them in a way that is both natural and effective. This means including them in the right places, such as in the title tags, meta descriptions, headings, and throughout the content of your site. However, it’s important to avoid keyword stuffing, which is the practice of including too many keywords in a way that is unnatural or spammy. This can actually harm your search engine rankings.

In addition to including keywords in the content of your site, it’s also important to optimize other elements such as images, videos, and other media. This can be done by including keywords in the file names and alt tags of images, for example.

SEO is a constantly evolving field, and what works today may not work tomorrow. It’s important to stay up to date with the latest best practices and changes in search engine algorithms in order to be successful.

In conclusion, SEO keywords are crucial for improving the visibility of a website in search engine results. Choosing the right keywords, using them in the right places, and optimizing other elements of the site can help improve search engine rankings and drive more traffic to your site. However, it’s important to remember that search engine optimization is a continuous process that requires ongoing effort and monitoring to be truly effective.

You can use Neil Patel SEO audit to find issues with the SEO in your site. Google trends is also useful.