Two posters we made for the CUES website, social media, and flyers. The poster includes the list of talks for the event. The event was partially sponsored by us.

Background

Printing flyers with the event program for a conference can be a great marketing strategy for several reasons. Here are some reasons why it might be a good idea:

• Visibility: One of the main advantages of printing flyers is that they can be distributed in various locations, such as on bulletin boards, at the conference venue, or in local businesses. This increases the visibility of the conference and can attract more attendees.
• Convenience: A printed event program can be a convenient reference for attendees, especially if the conference is multi-day and has multiple sessions and events. They can easily reference the flyer to see the schedule and plan their day accordingly.
• Branding: Printing flyers with the event program allows you to showcase your brand and logo. This can help to establish your conference as a professional and well-organized event.
• Cost-effective: Printing flyers can be a cost-effective marketing strategy, especially if you are able to print in bulk. This can help to reduce the overall cost per flyer and make it more affordable to distribute.
• Personal touch: While it is easy to send an electronic version of the event program, there is something special about receiving a physical flyer. It can add a personal touch and make attendees feel more connected to the conference.
• Easy to update: If there are any last-minute changes to the event program, it is easy to print and distribute updated versions of the flyer. This can help to ensure that attendees have the most up-to-date information.
• Environmentally friendly: While electronic versions of event programs are certainly convenient, they can also generate a lot of electronic waste. Printing flyers allows you to create a physical program that can be reused or recycled, making it a more environmentally friendly option.

In conclusion, printing flyers with the event program for a conference can be a great marketing strategy for several reasons. It increases visibility, provides convenience for attendees, showcases your brand, is cost-effective, adds a personal touch, is easy to update, and is environmentally friendly. All of these factors make it a good idea to consider printing flyers for your conference.